New Delhi [India], November 4: Win Medicare Pvt. Ltd. (OTC Division), has announced its association with popular actor and television personality Shweta Tiwari as the brand ambassador for its consumer-focused product portfolio, including Pheet, MenoRelax Gel and FungeX. The association marks an important step in the company’s efforts to build greater awareness around everyday health and personal care concerns that are often overlooked or not openly discussed.

Through this association, the company aims to connect with a wider audience and encourage people to pay greater attention to concerns that can have a direct impact on their comfort, confidence and quality of life.

Commenting on the association, the company spokesperson said, “We are excited to welcome Shweta Tiwari to the Win Medicare-OTC Division (a part of Umesh Modi Group) family. Her connect with consumers makes her a natural fit for our brands and our larger objective of creating awareness around everyday health concerns. We want our communication to go beyond simply talking about products—we want to encourage people to recognise these concerns, talk about them and make informed choices for their well-being.”

Making menopause a conversation

Among the products in the portfolio, MenoRelax Gel holds particular significance for the company. Menopause is a natural phase of a woman’s life, yet many of the changes associated with it remain difficult to discuss openly. Intimate dryness and itching are among the concerns women may experience, but these symptoms are often endured quietly rather than discussed.

With MenoRelax, Win Medicare-OTC Division wants to help change that conversation. The brand seeks to normalise discussions around menopause and associated intimate discomfort, while reminding women that they do not have to simply put up with the discomfort in silence.

MenoRelax Gel is designed to provide moisturising and soothing care for intimate dryness and associated discomfort, helping women feel more comfortable as they move through this important phase of life. The brand’s message is simple: menopause should not mean putting life on hold.

“Women deserve to experience every phase of life with comfort and confidence. With MenoRelax, our aim is to make conversations around menopause and intimate dryness more open and matter-of-fact,” the company added.

Everyday care for dry and cracked feet

Another important product in the portfolio is Pheet, a range focused on dry skin and cracked heels. Dry, rough and cracked heels can be associated with several everyday factors, including prolonged standing, walking barefoot and exposure to environmental conditions. For many women, however, foot care only becomes a priority once the discomfort becomes difficult to ignore.

Pheet Cracked Heel Balm is formulated to provide intensive care for dry and rough heels, with the brand highlighting visible improvement in just one day. The product is vegan-friendly and is also positioned for people dealing with diabetic dry foot, where appropriate foot-care practices are particularly important.

The brand aims to make effective foot care a simple part of everyday self-care rather than something people turn to only when the problem becomes severe.

Healthy-looking nails beyond beauty

FungeX completes the portfolio with a focus on nail health and care. Nail concerns such as fungal infections and yellowing or discoloured nails can affect both men and women and can sometimes be a source of embarrassment.

At the same time, the growing popularity of gel manicures and other nail treatments has made nail care an increasingly relevant part of personal self-care. FungeX focuses on helping consumers care for their nails and maintain healthy-looking nails, bringing together the ideas of nail health, confidence and self-care.

With Shweta Tiwari joining the brands, the company expects to reach a broader consumer audience and create greater awareness around these often-under-discussed concerns.

The association reflects the company’s larger vision of making OTC healthcare and personal care more accessible, relatable and easier to talk about. Whether it is navigating menopause, caring for dry and cracked feet or maintaining healthy-looking nails, Win Medicare-OTC Division aims to encourage consumers to take small but meaningful steps towards feeling more comfortable and confident in their everyday lives.

For more information, visit www.pheet.co.in and www.theotclab.co.in.

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